When the new Ben Sherman logo and branding was released, a lot of people expressed their displeasure over how “boring and lifeless” the new logo was. Sure, by itself it’s rather plain. But how often would it ever be by itself? Almost never! And as you can see, the rest of the Ben Sherman branding looks pretty damn good and is the perfect accompaniment to the tall, clean sans serif type. This is one of the best store designs I’ve seen in awhile, and I can put away everyone’s thoughts about the logo because of it.
Logo designed in-house, store design by Brinkworth