Vivienne Westwood ‘Climate Revolution’ collection of 100% recycled cotton furoshiki eco gift wraps. You do not throw away, you keep it cause it is gorgeous. £15 at Lush.
Coca Cola’s Chill Activated Can and Sixer | Coca-Cola Company | The Dieline
Coca-Cola just released two new packaging projects at the 2013 NACS Show - The Chill Activated Can and Sixer.
The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative packages for Coca-Cola fanatics!
J. Hornig | Moodley Brand Identity | The Dieline
Moodley Brand Identity redesign J. Hornig coffee brand to focus on their growing future by using simple typography and abstract elements. “For 100 years now, J. Hornig has been bringing delicious coffee to Austria. It’s a popular family-run business with traditional roots. Nevertheless there’s no better time than now to “restart” the brand. To focus on the future and to stop following the trends of the past few decades. J. Hornig still knows how coffee tastes best: Black, natural and home-made. It’s the essence that counts most. And the pleasure when roasting coffee.”
"The brand has a simple appearance, with abstract elements and emphasis is placed on the substance. After all, it’s really about the coffee. The new brand represents a good ambience and comfort – in other words it’s for pleasure. For the pleasure of enjoying your own little coffee moments. The brand positioning is made possible by bringing the craftsmanship to the foreground whilst letting the tradition behind it come to life. Even so, one moves with the times. The entire appearance of the brand should be unmistakable. The use and choice of font, colour and format conform to specially defined design principles."
From North | Mikael Kivelä | The Dieline
Designer, Mikael Kivelä, created the branding, positioning, packaging and name for a jewellery brand and goldsmith factory located in Finland. The company was found by a well known designer in the 1970’s and his, then apprentice, now master smith is continuing the production at the factory in Turku. His approach was to created a industrial look with an minimal grace.